Many companies believe that their website is like a brochure; you produce it and distribute it, and then many companies leave it as it is, for the rest of eternity! This can be a big mistake!
In order to keep users interested in your website, it is essential to keep the content fresh! There are many thousands of websites out there with content which is several years old, and completely out of date. So what is there to encourage the user to visit again?
We try to encourage our clients to update their websites, to keep their content interesting and keep their users coming back for more. This can be done in several ways:
- By yourself, using a custom Content Management System
- By yourself, using Adobe Contribute
- By us, to your instructions
- By integrating a blog such as Wordpress or Blogspot (both are free), which you can update by yourelf
We have clients using each of the above methods to keep their content up-to-date and relevant. In doing so, their users are more inclined to visit the site regularly, to see what has changed.
One example of a Blog in action is on the North of England Bonsai website. They use their blog to keep a diary of their achievements at horticultural shows, and to advertise courses and other events. They can even upload their own photographs – brilliant when they’ve just won Gold at the Chelsea Flower Show!
Content Management Systems give more flexibility of control. It is possible to integrate availability calendars (for hotel booking systems for example), photograph galleries, document downloads, news and much more – the only limit is your imagination!
Given all of these options, there really is a solution for everyone and every business. And no excuse for out-of-date content on your website! Why not give us a call on 0844 3579 027 to see what we can do for you?